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News and relevant topics about Technology, Data and Artificial Intelligence applied to Marketing and Advertising.

Server Side Tracking

Marketing Automation

Server-Side Tracking: The Future of Precise and Efficient Marketing

February 15, 2022

Monetizing their Customer Data

Data Monetization

How Retailers are becoming Advertising Companies by Monetizing their Customer Data

January 25, 2022

omnichannel content personalization

Marketing Automation

Basics of Omnichannel Content Personalization

January 25, 2022

2nd Party Data

Data Strategy

What is 2nd Party Data and why does it matter more than ever?

January 25, 2022

Marketing Data to Predict Sales

Data Strategy

Using Marketing Data to Predict Sales

January 25, 2022

CDP

The Differences and Similarities of Marketing Data Platforms; CDP, CRM and DMP

January 25, 2022

Data Monetization

Data Monetization

Data monetization goes beyond Selling Data

January 24, 2022

Attribution Models

Data Strategy

The Rise of Advanced Advertising Attribution Models

January 24, 2022

Data Taxonomy

Data Strategy

Why is it important to have a Data Taxonomy to Structure Your Marketing Campaigns for Maximum Effectiveness?

January 24, 2022