What technologies will replace the DMP in a world without 3rd party cookies?

As digital marketing evolves, so too must the technologies that support it. In light of recent changes to the way browsers handle third-party cookies, many marketers are wondering what will replace the DMP in a world without them.

There are a number of potential technologies that could fill this role, each with its own

advantages and disadvantages.

Here are a few of the most likely candidates:

1. Client-side data management platforms. These platforms allow marketers to collect and manage customer data directly on their own websites. This gives them more control over how data is collected and used, and makes it less likely that it will be shared with third parties.

2. Server-side data management platforms. These platforms work by collecting data on the server side, rather than on the client side. This can be a more efficient way to manage data, and it also makes it less likely that cookies will be blocked by browsers.

3. Custom data management solutions. If none of the above options are a good fit for your business, you may want to consider building your own custom data management solution. This can be a more expensive option, but it can also provide you with greater control and flexibility.

Whatever technology you choose, make sure it can handle the challenges of a world without third-party cookies. Be prepared to adapt as the digital landscape continues to evolve.