What will be the substitute for 3rd Party Cookies?

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Cookies are a staple of online marketing, but the advent of GDPR has led to many companies seeking alternatives to the third-party cookies that are now forbidden under the new regulations. 

So what will be the substitute for 3rd party cookies?

There are a few options that companies are exploring. 

One is to use first-party cookies, which are cookies that are set by the website that the user is visiting. These cookies are not as effective as third-party cookies in terms of tracking users, but they are still a viable option. 

Another option is to use tracking pixels. These are small images that are embedded in web pages, and they can be used to track users even if they do not have cookies enabled. Tracking pixels are not as effective as cookies in terms of tracking users, but they are a more privacy-friendly option than cookies. 

Finally, companies can use tracking scripts. These are scripts that are run by the website owner, and they can be used to track users even if they do not have cookies enabled. Tracking scripts are not as effective as cookies in terms of tracking users, but they are a more privacy-friendly option than cookies.

In conclusion, to replace third-party cookies, there are a few options that companies are exploring, including first-party cookies, tracking pixels, and tracking scripts.

1st Party Cookies ENG
1st Party Cookies

3rd Party Cookies ENG
3rd Party Cookies

Lia
Lia

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