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When it comes to managing customer relationships, many businesses still rely on contact databases. However, this approach is no longer as effective as it used to be.
With the rise of social media, customers are more likely to interact with businesses through multiple channels. As a result, businesses need a more comprehensive way to track customer interactions and build relationships.
An identity graph is a better solution for managing customer relationships.
An identity graph links customer profiles across different channels, allowing businesses to see the bigger picture and build more effective relationships. For example, if a customer interacts with your company on social media and then buys a product from your website, the identity graph will show this connection. This information can help businesses better understand customer behaviour and preferences, and create targeted marketing campaigns.
If you’re looking for a more effective way to manage customer relationships, consider moving to an identity graph. It will help you build stronger relationships with your customers and achieve better results.