Data Driven Value
Households Qualified Impressions
Of clients have hired more than once
Ad Ops Manage Service para Addressable TV
Google Ad Manager
Google Data Studio
16 months in 2 phases:
Phase 1 (4 months): Implementation and Integration of Google Ad Manager to Izzi inventory for the product launch
Fase 2 (12 meses): Ad Ops Managed Service
Product Discovery • Operating flows and processes • GAM inventory structure • Technical implementation and QA • Google AdX rules and protections settings • Roadmap for advanced segmentation • Campaign management and operation • Campaign analysis and optimization
izzi decided to evolve its commercial product to market trends and acquired Google Ad Manager to build an Addressable TV product. To achieve this, it needed an expert and certified team for their delivery process, in an agile and effective way.
Generate audience segments, based on the consumption and behavior of the universe of izzi users.
1. Commercial Proposal
Hexagon Data designed a integral solution of Ad ops for addressable TV, where implemented Google Ad Manager how ad server of support.
2. Value Segments
Value segments were integrated for advertisers within offer commercial offer of izzi.
3. Monetization Opportunities
Inventory marketing through direct and indirect sale (open auction).
Rules were set up to maintain a balance of prices and brand safety.
Product understanding process for commercial offer. Knowledge transfer to all those involved in the handling, use and distribution of the Addressable TV product.
The current digital disruption demands a shift towards new technologies. Now television, through Addressable, offers users advertising with which they feel more identified, giving our clients better results and the benefit of obtaining quantitative information about the behavior of the impacted audience.
More than a year after launching Addressable TV, with the support of izzi go digital platforms, and the display inventory in Sky apps, we can offer a successful product in continuous improvement, with the objective of growing our customers from hand in hand with the largest pay and satellite tv companies: izzi +Sky
Director of advertising sales.
To encourage the purchase of inventory, as well as to publicize the product, the development of ad hoc commercial proposals was key.
Our team of experts operates and optimizes the campaigns sold by the commercial team.
The operation was complemented with a report and results services for decision-making and compliance with Kpi’s.
• successful integration of premium programmatic to addressable tv
• Effective delivery and optimization operation for direct and programmatic campaigns.
• Effective support in the sales process through consultative support and inventory planning, resulting in an increase in advertising sales and customer satisfaction.
Households qualified impressions
of clients have hired more than once.
We offer you an integral solution
SSP + Managed Ad Ops Service
10% over investment