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As the digital world continues to evolve, so too do the ways in which companies can reach their target audiences. One of the most effective methods of advertising in recent years has been through the use of walled gardens with first-party data.
Walled gardens are online platforms that allow companies to control the environment in which their ads are seen. This means that companies can carefully select the websites and apps where their ads will appear, and they can also collect first-party data from users of those platforms.
First-party data is data that is collected directly from users, rather than from third-party sources. This data is often more accurate and reliable than third-party data, as it is not subject to the same potential for bias.
Collecting first-party data can be done in a number of ways, such as through online surveys, sign-up forms, and cookies. Once a company has collected this data, they can use it to create targeted ads that are more likely to be seen by users who are interested in what they have to offer.
Walled gardens with first-party data are an effective way for companies to reach their target audiences with targeted ads. By carefully selecting the platforms where their ads will appear and collecting first-party data from users, companies can create ads that are more likely to be seen and used by potential customers.