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Media companies are always looking for ways to increase their throughput, that is, the amount of revenue they generate per unit of inventory.
Performance management is one of the most important tools at your disposal; refers to the process of optimizing the use of limited resources, such as inventory or seats on a flight, to generate higher revenue. It is used by hotels, airlines, and other businesses that have a limited supply of products or services.
Media companies use this process to price their inventory and allocate it to the most profitable channels. Also, to manage demand by adjusting inventory availability.
Performance management is essential for media companies because it helps them:
– Maximize revenue from each unit of inventory
– Allocate inventory to the most profitable channels
– Manage demand by adjusting inventory availability.
Therefore, media companies can ensure that they are making the most of their limited resources.
