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Marketing automation is a process of using software to automate marketing tasks. It can help you save time and money while improving your marketing results.
There are many different types of marketing automation software. Some of the most common types include email marketing automation, social media marketing automation, and marketing automation platforms.
Email marketing automation software helps you automate your email marketing tasks. This can include things like sending automated email newsletters, creating email autoresponders, and tracking the results of your email marketing campaigns.
Social media marketing automation software helps you automate your social media marketing tasks. This can include things like automatically publishing your blog posts to your social media accounts, scheduling social media posts, and tracking the results of your social media marketing campaigns.
Marketing automation platforms are comprehensive marketing automation software suites that include all of the features of email marketing automation software and social media marketing automation software, as well as many other features.
Marketing automation can be a great help to small businesses that don’t have the time or resources to do all of their marketing tasks manually. It can also be helpful to larger businesses that want to improve their marketing results.
If you’re thinking about using marketing automation, the first step is to determine which type of software is right for you. Then, you need to decide which tasks you want to automate. Once you have these things figured out, you can begin looking for software that meets your needs.