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Prebid is a technology that allows publishers to auction off ad space on their websites. This helps to ensure that they get the best price for the ad space, and also allows them to more easily sell ad space to multiple buyers. Also allows buyers to bid on ad space, which helps them get the best price for the ads they purchase.
Prebid is becoming ubiquitous in programmatic as it becomes the go-to option for header bids.
Here are three reasons why Prebid is becoming so popular:
1. It is customizable, it allows for a high degree of customization, giving publishers the ability to tailor it to their specific needs. This flexibility is a huge draw for publishers as it ensures they can get the most out of their header bidding solution.
2. It’s efficient, another big draw for publishers. Prebid’s speed and low latency ensure that pages load quickly and ads are displayed without delay. This is a critical factor for publishers as slow page loading can lead to lost revenue.
3. It is reliable, an important factor in its growing popularity. It has a track record of performing well in high-traffic environments, ensuring that publishers can trust it to deliver results.
Pre-bid wrappers are a necessary part of any effective pre-bid advertising strategy. But with so many options available, it can be hard to know which wrapper is best for your needs. In this article, we will take a look at some of the most popular pre-sale wrappers and discuss the pros and cons of each.
First on our list is Prebid.js. This wrapper is open source and has a large community of developers who contribute to its maintenance. It’s also relatively easy to use, making it a good choice for beginners. However, Prebid.js is not as customizable as some of the other wrappers on our list and can be a bit slow.
Next up is AppNexus Wrapper. This container is also open source and has been designed specifically for AppNexus buyers. It offers a lot of flexibility and customization options, making it a good option for advanced users. However, it can be a bit difficult to use for beginners.
Third on our list is Google Publisher Tag (GPT). GPT is a closed source wrapper, but it was developed by Google, so you can be sure that it is stable and well supported. It’s also very easy to use, making it a good choice for beginners. However, it is not as customizable as some of the other wrappers on our list.
Finally, we have the Facebook custom audience pixel. This container is closed source, but it has been developed by Facebook, so you can be sure that it is stable and well supported. It’s also very easy to use, making it a good choice for beginners. However, it is not as customizable as some of the other wrappers on our list.
So which wrapper is the best for you? It really depends on your needs and experience level. If you are a beginner, Prebid.js or GPT are good options. If you are an advanced user, AppNexus Wrapper o Custom Audience Pixel de Facebook are good choices.