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Personalization is all about context. Jakob Nielsen, a well-known web usability expert, once said, “People don’t read on the web.” If you want to create an effective personalized marketing message, it’s important to remember that people scan web pages, not read them.
As technology advances, so does the way we interact with it. With the advent of personal assistants like Siri and Alexa, we’re now able to use natural language to communicate with our devices. This means that we can ask them to do anything from playing music to turning on the lights, and they’ll respond in a way that’s tailored to our individual preferences.
This type of personalization is becoming increasingly important in marketing, as well. In order to create an effective marketing campaign, it’s essential to understand the context in which your target audience is living. What are their interests and needs? What are they talking about on social media? What are they watching on TV?
Once you have a clear understanding of your target audience’s context, you can begin to personalize your marketing messages accordingly. For example, if you know that your target audience is interested in fitness, you could create a campaign that promotes your new line of workout clothes. Or, if you know that they’re talking about a certain topic on social media, you could create a campaign that addresses that topic.
The key to personalization is understanding your target audience’s context and using that information to create relevant and engaging marketing messages. With the right approach, personalization can be a powerful tool for increasing your brand’s visibility and reach.