Addressing one of today’s biggest challenge in Marketing. The average user has about 4 connected devices, which roughly translates into twice as many IDs. The challenge lies in matching those ID’s to the same person in a secure, private fashion, for both better and consistent experiences.
Hexagon Match is the Identity Resolution Solution that enables you to integrate your Martech platforms, Analytics and DMP, in order to create consistent customer experiences through all the different digital touchpoints.
Hexagon Match stores the cyphered key in an anonymous ID database, which does not contain any personally identifiable information (PII).
We create a match between the anonymous Hexagon Match ID and an user cyphered key.
You now have enriched profiles that can be activated in your regular digital media campaigns
Now with all enriched profiles
you can activate them in analytics and DMP platforms and in other marketing tools.
CLIENTS
OUR GOAL
Unifying data from Analytics, DMPs, and other adtech and martech solutions is critical for many marketing applications. Hexagon Match has out of the box connectors for multiple data sources and destinations — from Google Analytics, Salesforce, Android, Facebook, and Hubspot—for quick data extraction and integration:
Hexagon Match is the ID Management platform developed by Hexagon Data. We are leaders in audience data connection, under the “People Based Marketing Model”.