The consent challenge. How to gain cross-channel consent without damaging the customer experience?




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In the age of digital marketing, gaining consent from customers can be a challenge. With so many channels and platforms to reach consumers, it can be difficult to keep track of who has consented to what. And if you’re not careful, the process of seeking consent can damage the customer experience.

So how can you gain cross-channel consent without damaging the customer experience?

Here are a few tips:

1.Keep it simple.

The process of seeking consent should be as simple and straightforward as possible. If it’s too complicated, customers will be turned off.

2.Be transparent.

When seeking consent, be clear about what you’re asking for and why. Customers should know exactly what they’re consenting to.

3.Respect customer preferences.

Some customers may not want to be contacted across multiple channels. Respect their preferences and only seek consent for the channels they’re comfortable with.

4.Offer an opt-out.

Make it easy for customers to opt-out of consenting to certain channels. This way, they can still have a positive experience even if they don’t want to be contacted on every platform.

By following these tips, you can gain cross-channel consent without damaging the customer experience.

Customer Consent



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